The brand h.Naoto GRAMM is known for its ghostly, ethereal gothic style. The name of the brand comes from the Brothers Grimm, which explains the haunting fairy tale and folklore look of the GRAMM line. Here are some coordinates from the h.Naoto staff blog:
As you can see, filmy layers of lace in black, white, cream, and faded lavender fall loosely around the body to create these mysterious, dark fairy tale looks. Layering is absolutely essential to create a successful GRAMM coordinate. The following four outfits are taken from the h.Naoto webshop:
Sometimes, GRAMM makes pieces that have a real morigirl feel to them due to all the layers, looseness, and lace, but I prefer to think of it as a gothic brand. Antique touches such as decorative buttons, shawls, and delicate lace are important to this style as well and add a lot of character.
Here's a coordinate using one of my own h.Naoto GRAMM dresses, but I've tried to make it match my personal style. The top dress and shawl are the only GRAMM items. The purple dress underneath is a lucky off-brand find; I think it goes well with the faded lavender shades. I added some warm cream touches in the accessories and underskirt to make it a little more natural than gothic. I think this coordinate has a late winter/early spring feel.
Dress and shawl: h.Naoto GRAMM
Pearl and Roses corsage: Victorian Maiden
Hair accessory: Amaranth Opulent
Flower brooch: gift from a friend